Why I Changed My Message.

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Messaging is so important in today’s social environment. And keeping it up to date is definitely a necessary requirement, otherwise it gets stale and old.

That’s why many companies and organizations change their logos, taglines and messaging every so often. To refresh themselves.

So, it was time for me to reboot myself!

For years I have been all about creating freedom through building residual income. I have educated myself, written books about it, coached clients and built a successful business around it. 

It was the foundation of my vision and life pursuit. 

But was it my real purpose in life?

This past year I have been doing some soul searching to determine what my real purpose was.  This was not easy.

It takes a lot of thinking time and it is not something that hits you in the middle of the night, although many good ideas did occur to me at that time.  

It was certainly a back and forth type of exercise.  But, well worth the effort.

I realized that over the years, people have consistently shared with me their 3 main desires. They wanted more time, more money and more freedom.

Simply put, these are their biggest struggles:  

Not enough money to do what they want to do.

Never enough time in the day/week/month/year to accomplish what they want to accomplish, and;

What about freedom? Being tied down to a mediocre lifestyle that smothers and constrains them.

For me, it came down to addressing these 3 desires and when they are achieved, other desires naturally fall into place. 

So I realized that my purpose was to help them get these 3 things.

To develop a profitable business, one that gives back.

Help make a bigger impact in their life, and;

One that allows them to experience true freedom.

So my new messaging is about helping those who really have a desire for:  More Time.  More Money.  More Freedom.

We all need to build our financial dreams, but the truth is, only a very small number will really do what they set out to do.

According to the FPSC, 42% of Canadians rank money as their greatest stress, women report more financial stress than men and 87% of Canadians wish they had made better financial decisions.

Stress about money doesn’t just affect the bank account, it affects a person’s health and well being. They regret missing out on qualify of life and spending time on what really matters.

So, my messaging is about helping them go from anxious about money to having an overflowing bank account.

From being stressed to confident and secure. From fear of the future to loving their life!

My messaging is about connecting with those who really want to take charge of their lives and are willing to lead others with purpose and passion so that we, together can build our empires and make a massive impact on the world.

And the biggest best part of it all, is that we will feel more complete and have greater peace of mind.

So if you have a true desire for more time, money and freedom, then click here to set up an appt on my calendar.

I hope you enjoy the look, feel and messaging of my new website!

About the author 

Deborah MacDonald

After almost 25 years as an entrepreneur, I continue to grow my business, my passive income streams and my wealth. And now I mentor others on their wealth journeys by teaching them how to fund their own freedom lifestyle.

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