The Link To Your WHY & Your CORE VALUES

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your why & core values

I don’t know about you, but I am a firm believer that there is a direct link to your WHY & your CORE VALUES, particularly when building a business. Many of the people I enroll on my team tell me their WHY is about making more money and increasing cashflow.  However, this is just the beginning of understanding your true WHY.

Money may be a motivator, but it’s not the real WHY.

In order to get to the heart of the matter, think about why you really want to make more money. What is the driving force behind your goal of wealth? For many people, the WHY is family. You want to succeed in order to provide more for your partner and your children. For others, it is the idea of a secure future and the knowledge that you will have a comfortable lifestyle even through retirement.

Entrenched within the WHY are your CORE VALUES.

My core values are integrity, love, respect, inspiration, creation, and enrichment. I strive to earn and project these six core values in everything I do, especially in my business. I work very hard to ensure that my clients and team members see that I am honest and respectful.

My goals are to always inspire and enrich others by creating opportunities that will not only benefit me, but them as well. It should be no surprise that these are also the values I look for in others with whom I do business!

First and foremost, my WHY is my family.

It’s pretty simple…my family is the reason that I strive for success. They are also the reason why I stick to my core values. I want to be a role model for them on how to make a difference in the lives of others.

With all of my goals and dreams, those core values remain at the forefront. They impact my decisions on a daily basis and always for the best.

What about your goals? What is driving you?  This week, I challenge you to look deeper. Look beyond the bottom line and reach for the real truth.

What is your WHY?  What are your top CORE VALUES?

Take a closer look at the link between the two. How do they influence your goals and dreams? Easier said than done? I’d love to help!

Book an appt with me so we can go over my free program called:  your WHY & your CORE VALUES.  I think you’ll get a lot out of it!


About the author 

Deborah MacDonald

After almost 25 years as an entrepreneur, I continue to grow my business, my passive income streams and my wealth. And now I mentor others on their wealth journeys by teaching them how to fund their own freedom lifestyle.

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