The Know Like Trust Factor

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How effective is your marketing? How do your prospects become potential customers?  Are you implementing The Know Like Trust Factor?

The bottom line is, people do business with people they know, like and trust.

But, how can you build those relationships quickly in this age where we are bombarded with sales & marketing overload. And when we build those relationships, how can we leverage them?

Picture this.  You meet someone at a networking event and before you know it, they are starting to pitch their business to you.  You begin to feel negative towards them and totally resist their offer.

If, on the other hand, they would have taken the time to get to know you, it would start to cultivate the relationship.  Here are a few ideas to get the KLT Factor working for you.

Get them to KNOW you.

It starts with being visible. Don’t be the best kept secret. You need to be in front of people. So, start with your community.

Attend networking events targeted to your business.  Start conversations on line – get to know them first and do not pitch them.  Start to make positive comments on blog posts that are complementary to your business.

Use a ‘stay in touch’ tool for email marketing.  Start speaking at local events and get the word out that you are in business.

Get them to LIKE you.

First thing to know is that not everyone will like you.  The key thing here is that you are not trying to market to everyone. You need to know who you are marketing to so that people will start to like you because of what you are communicating.

First impressions happen here, so a pleasant personality will make a big difference.  You want them to become your biggest fans who will promote you and refer you to their network and beyond.  To get them to like you, the most important thing you need to do is – be your authentic self.

Get them to TRUST you.

We know that people buy from people they trust.  This part of the KLT factor means that you have to be consistent in what you do. Your prospects should understand what you do and what your business is all about.  If you miss this step, you may lose a potential customer.

Talk about your business to at least 2-3 people/ day and make sure you are communicating your message in a compelling way to evoke interest.  Stay in touch with your prospects and customers, always providing value in your communication.

Remember, developing the Know Like Trust Factor starts prior to the selling process.

If you take these ideas, I guarantee you will build lasting relationships that will improve your bottom line and create long term sustainable growth for your business.

I would love to hear from you, so take advantage of my complimentary consultation by scheduling an appointment here.

About the author 

Deborah MacDonald

After almost 25 years as an entrepreneur, I continue to grow my business, my passive income streams and my wealth. And now I mentor others on their wealth journeys by teaching them how to fund their own freedom lifestyle.

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