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I think many of us strive to be an expert in something. 

It kind of goes with how we are brought up and educated.  

And it kind of goes hand in hand with having a career and being a professional.

I know my husband wanted to be an aviation expert and professional.  And he succeeded.

For me, it was all about being an expert in business, coaching and entrepreneurship.

But I learned recently from my mentor Bob Heilig, that you do not always want to be an expert.

Especially in the network marketing realm.  Why?  

If you demonstrate that you are an expert in the business, then your prospect will think that he or she has to become an expert as well to succeed.

Nothing is further from the truth.

You see, most people start on a part time basis which can then lead to a lucrative residual income down the road.

However, if they think they have to be an expert, they find it overwhelming, overbearing and too difficult. 

You want to show the prospect that the network marketing business model is simple. Because it is. 

But too many of us make it difficult.

By demonstrating that it is a simple business, then it indicates that they can do it, too.

In fact, it demonstrates that all kinds of people from all walks of life and education background can do it.

So how do you demonstrate that you are not an expert? 

First of all, don’t answer every question that your prospect has, instead use the tools.  

The tools are available to answer the questions so that your prospects understand that they do not have to be an expert and know everything.

Use online tools such as videos, group calls, handouts, presentations, websites and also events to demonstrate that you do not have to be an expert in this business. 

Basically, this is how you leverage the business system set up within your company so it does the work for you.

And that’s why this is so duplicatable, which means most people can do it, no matter what age and background.

Plus, duplicatable means it is simple.

I remember when I first got started, I was fearful and unsure of myself, because I thought I had to be like my coach right out of the gate, however, I soon realized that it’s about being an apprentice first!

So, don’t try to be an expert.  Show your prospects that you do not know everything, nor should they. 

Show them how to use the tools to answer all the questions.  

By doing so, you will emphasize to them that this is a simple business.  And that you don’t have to be an expert. 

Remember, life and business is all about learning and growing.

For more discussion on your prospecting system, reach out to me here, I’d love to hear from you.