We live in a very fast paced world these days, don’t we?
Everyone is using some sort of social media, looking at their phone constantly, texting and talking while walking, liking posts, unliking people and reading newsfeeds.
Getting an Uber, ordering just about everything on line, bragging about the number of followers, being influenced in every way, laughing at videos, etc., etc…. ad nauseam at it’s best.
We rely on technology way too much.
And just watch the panic set in when someone realizes they can’t find their phone. OMG it’s the end of the world!
The loss of connection can be so devastating for some people, can’t it?
We have so much information at our fingertips and our ability to communicate quickly to others through the digital world and our cell phones has never been faster.
It has changed our way of life and the way we do business.
So are we better off?
Well it depends on how you use this capability. The question becomes do we rely on these electronic connectors too much?
You see, it is way too easy to expect electronic communications to do the work that you would accomplish with face to face meetings and discussion.
The problem is that people can ignore or misread texts, usually in the wrong way or just get upset when they don’t get the response in a timely fashion or the response in that they expect.
Covid, of course, did not help. But now that it is over, I believe it time to get back to the basics of business.
And that means establishing a relationship with a client or customer.
This is where building trust is the key element. Don’t get me wrong – social media and electronic messaging are great means for reaching out and initially connecting with new people or reconnecting with existing contacts.
But once you have established that initial connection, you must really connect.
Then the development of the new relationship or reestablishment of an old one, where you build a deeper connection can only happen through discussion by face to face meeting or phone or zoom, not through texting or emailing.
For example, I have started a new venture that I want to share with my contacts and with new people. Would sending these people a text message and a video and telling them to call me if they were interested, work?
Would they fully understand the opportunity? Would it answer all their questions?
Would they understand why I was reaching out specifically to them? Would they feel important? Would it build the relationship. Probably not.
So why waste my time doing that.
You see, my aim is to build or continue to build the relationship with someone and that means talking with them directly and not just by text.
Within that discussion I will establish or reestablish the relationship first and then move towards the potential venture/ business opportunity with them.
This is a win win situation even if they are not interested in the opportunity because I now have developed or strengthened the relationship, first and foremost.
And that relationship will grow my business in many ways – referrals, recommendations, customers and business clients. Its how the world works.
So maybe it’s time for you to be face to face vs texting on facebook!