Can Your Business Weather The Storm? Consider This.

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can your business weather the storm?

Aren’t these interesting and demanding times?  COVID has certainly changed the way we work, learn and play for a lot of people, including me.

For some, it is not an easy time.  As more variants develop and new lockdowns are implemented, many people go from working to not working.  This is so stressful for many people.

The question becomes ‘how can your business weather the storm?’

I have been fortunate during this COVID crisis with my business, and as I thought about it, I realized that it is ‘weathering the storm’ primarily because of two things.  My business is global and flexible.  

So let me talk about those two important criteria.

When I say global, what I really mean, it is not restricted to one location, one area or one country.  It has an international aspect that allows it to grow and flourish anywhere and at anytime, not just during a crisis such as COVID.

As an example, in the network marketing business model, your product may be marketable in many countries, not just in your own.  This gives you a greater area to market your products and therefore more opportunities to grow your business.  Furthermore, it is less impacted by events or restrictions in your local area or country.

When I think back about my family, they were local farmers and were always worried about the weather, weeds, crop prices, taxes, animal issues etc.  They were at risk of things that could happen locally.  I lived that life, and while it was very fruitful and fulfilling, it was not global or very flexible.

So that is why I wanted a business that had a global reach.

The second aspect is flexibility.  As a young girl, I spent a lot of time working the family farm.  Livestock needed to be tended to everyday, all year round.  Crops had to be planted, fertilized, and harvested, keeping us busy during the growing season.  Winter was spent doing repairs and taking our crops to market. This schedule was followed year after year after year.  Flexibility was certainly limited.

Many of us are tied down to the JOB like I was with the farm.  I knew early on in life that I wanted more flexibility in my life and my business.  But it took me a while to see what I wanted.

So after being a franchise owner, a corporate trainer and HR consultant, I finally  went looking for it and thanks to my sister, I was introduced to not only a global business but a flexible one at that.

Thanks to a smart phone and the internet, I can basically do my business from anywhere I choose.

I just spent 3 months working in warm weather and by the ocean.

Sure there are travel restrictions because of COVID, but I am so thankful that my business is global and flexible, and not reliant on what is happening in my local area (which by the way is under lockdown right now).

So we can look at this COVID situation as a glass half empty situation, or we look at the opportunities it provides for us to either change our business or grow it in a different way, one that is more global and flexible, and therefore one that will weather any storm!

It is up to us.  

I invite you to have a call with me so we can strategize about your situation and discuss how to use this criteria to benefit your business and life.  


About the author 

Deborah MacDonald

After almost 25 years as an entrepreneur, I continue to grow my business, my passive income streams and my wealth. And now I mentor others on their wealth journeys by teaching them how to fund their own freedom lifestyle.

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