The old adage “opposites attract” has been around for many years. It’s used mostly to relate to relationships but anyone who has ever had their own business knows that businesses and relationships are quite alike. Both need nurturing, require excellent communication and take lots of energy to maintain. Handled correctly, both can be a great success and provide you with a richer, happier life.
Attract Wealth

Attraction is the Key to Success

If we apply the “opposites attract” theory to either a relationship or a business we’ll find that it isn’t exactly true in either case. Sure, you need to have your own identity in any relationship but there must be common ground to make it work. Attracting is a fine balance and should always be your key point in “selling”. With that in mind I think it’s time we all EVOLVe from selling to attracting!

When focusing on marketing your business it’s important to realize that it’s a whole different world out there these days. The days of pushy sales getting you ahead are over. Potential clients don’t want to hear a hard sale or what you can do for them. They want to SEE it! They are getting hundreds of marketing emails, calls, letters, etc. each day from salesmen who want to show them “how to make millions” or help them “create the best business ever”. What sets you apart from them? Why should you stand out?

The secret is all in the attraction. Don’t focus on selling them. Show them what you are capable of. Make YOU the best product you have and offer them something to earn their trust. Yes, offer them something! I know what you’re thinking – “My time is valuable. My information is valuable. Why should I give even a tiny part of it away?” The answer is, because it IS valuable! And, once they get a taste of that and realize just how valuable, they’ll be back for more!

Happy EVOLVing!