Some of the big questions a business owner asks are, “How can I generate more revenue? How can I create more free time? How can I become financially free doing what I am doing? ”. It doesn’t matter if you have a bricks and mortar business, a home-based business or a consulting business, these critical questions are always lurking.
What I want to bring attention to is the power of leverage. I am a big believer in this concept, because I have seen it work time after time in my own businesses and watched others master it beautifully. As T. Harv Eker says “If you are not using leverage, you are working too hard and earning too little”! 
Leverage is really a very simple concept and can be easily implemented when you employ the right systems and learn how to make it work for you. It’s about doing ‘more’ with ‘less’. We have all heard the quote, ‘work smarter, not harder’! Trading time for money, is what the majority of the population is doing, which is limited by the number of hours in a day. Unless you find ways to leverage, you will always be doing more of the same. This type of income is often referred to as linear income. Whereas, non-linear income is income you receive from the efforts of others. So, if your goals are to have more free time and build true wealth, then leveraging to build assets is the only way to get there. But, there is good news, you can still leverage, even while keeping your day job! See my previous blog post on that particular subject.
There are many leveraging opportunitiies out there, but here are a few good examples of leveraging to build assets:
In franchising, McDonalds, the Franchisor leverages all the McDonald Franchisees around the world earning multiple franchise royalties.
In personal development, Tony Robbins, Master speaker and author, leverages his seminars, books and infomercials. He has created a massive non-linear income from all the people that attend his events and the tools they purchase.
In network marketing, you leverage other people’s efforts, and their rolodex, supporting them with free training, coaching and mentoring. This industry is absolutely booming and has resulted in thousands and thousands of people becoming financially free and living the life of their dreams!
In real estate, joint venturing, using other people’s money (OPM) is another way to leverage to build assets and wealth over time. Once you have a number of properties under your belt, mortgages are paid down and you live off the cashflow & non-linear income.
For those of you who know me, you may have gathered by now, the last two are my favourite leveraging business opportunities, as I have experienced extraordinary success in both. Check out one of my previous blogs to hear how I did it! Maximizing a network of people in NM (network marketing) and network of properties in RE (real estate) can happen so much faster than you think!
The key to financial independence and true wealth is to build assets from the money coming in month after month, year after year from non-linear income strategies. If you are already using leverage I congratulate you! If you’re not, and want to know more, send me a quick email, I would love to hear from you!




4 Comments
Thanks for the reminder Deborah. I’ve just finished recording a webinar of my Mindful Weight Control program which is now available for sale. My attempt at leverage!
http://www.keystolawofattraction.com/upcoming-seminars/mind-weight-control-tele-seminar/
Leverage is one of my favourite tools to use because I can get bigger and better results faster.
It’s funny, after reading your list of 4 leverage examples… I realized I have actually done 3 of them! Product sales (personal development), real estate (of course) and even Network Marketing (it was my first experience in business way back in my early 20s).
But I’ve never tried franchises just because I always found the terms and conditions a franchisor imposes too restrictive, but for some people, it works great.
Anyways, I agree 100%… leverage is the way to go.
Marlene – congratulations on taking that first leveraging step! You are absolutely on the right track and I know your program will be a great success! Keep me posted on the results!
Paul – I love your comments on leverage – bigger and faster is always better! Thank you for sharing your experiences, my RE leveraging friend and mentor!