I am a firm believer in that the WHY of building your business is a direct link to your core values. Now, I’m not talking about the most basic “why” of money. Money may be a motivator, but it’s not the real “why”.
In order to get to the heart of the matter, think about why you really want to make more money. What is the driving force behind your goal of wealth? For most people, the “why” is very basic. It is family. You want to succeed in order to provide more for your significant other or your children. For others, it is the idea of a secure future and the knowledge that you will have a comfortable lifestyle even through retirement.
Entrenched within the WHY are your core values. For me, they are integrity, love, respect, inspiration, creation and enrichment. I strive to both earn and project these 6 core values in everything I do, especially my business. I work very hard to ensure that my clients and team members see that I am honest and respectful. And, my goals are to always inspire and enrich others by creating opportunities that will not only benefit me, but them as well. These are also the values I look for in others with whom I do business.
My WHY, first and foremost is my family. They are the reason that I strive for success. They are also the reason that I do this while sticking to my core values. I want to be a role model for them on how to make a difference in the lives of others.
With all of my goals and dreams, these core values are at the forefront. They impact my decisions on a daily basis and, when they do, it is always for the best.
Have you thought lately about your goals and what is driving you? This week I challenge you to look deeper. Look beyond the bottom line and reach for the REAL truth. What (or who) is your WHY?
6 Comments
Hi Deborah, The WHY is important. I’ve found that it changes with your stages in life. So it is important to stay in-tune with your WHY and re-evaluate on a regular basis. My WHY in my 20′s, 30′, 40′ and now 50′s has changed. Yet to stay true means a continual examination as to where you are vs where you want to be and do course corrections.
My “why” Deborah is a bit more selfish.
Actually, I prefer the word self care to selfish … but I do what I do because I love it.
When I am teaching the Law of Attraction to others, and I teach them that they are the creators of their own reality, time stands still for me. When you love what you are doing, you radiate a positive vibration and in doing so, those that stand in your proximity benefit from it!
Thanks for making me think more about it!
Alan – Excellent point on how your WHY changes in the difference stages of in life! Thanks for adding your comments! – Deborah
Marlene – love your comments on my blog and sharing your WHY! I am looking forward to attending one of your seminars in the near future! – Deborah
My why -
In impacting my own life – thru a Vision of Global Wellness. I strive to help others recognize their own dreams and go after them so that we may all have the awareness of our own Inner Peace and Abundance. Making a difference in a Big or Small ways leads to a ripple affect throughout the world.
Cheers have a blessed Christmas and a joyous New Year!